Growth · AI Transformation · International Expansion

I help tech
companies
grow with clarity.

Strategy. Systems. Direction.

I work with founders and leadership teams navigating complex growth — helping them align strategy, integrate AI intelligently, and build operational clarity before they scale.

Start a conversation See how I work
Gabriel Morais facilitating a Miro workshop
12+
Years advising
Cross
Border work
B2B
Tech focus

About

Operational depth.
Strategic perspective.

Gabriel Morais

I'm Gabriel Morais — an independent strategic advisor with 12+ years working inside the operational reality of B2B tech companies. My career has spanned roles at Deloitte and Odoo, and I've since built a practice focused on the intersection of growth strategy, AI transformation, and international expansion.

That background means I understand how decisions actually get made, where growth gets stuck, and what it really takes to move an organisation forward. I'm a certified Miro Meetups Ambassador in Spain and a board member of a tech group — which keeps me close to both the strategic and operational sides of business.

I believe lasting companies are built with long-term resilience in mind — integrating people, processes and technology while remaining conscious of the impact they have on the environment and society.

Growth & commercial strategy
From market positioning to pipeline structure — I help companies build the commercial engine to scale intentionally, not just fast.
AI integration in business operations
AI is a lever, not a solution. I help leadership teams identify where AI genuinely changes the economics of their operations — and build a roadmap to get there.
ERP strategy & Odoo ecosystems
12+ years deep in ERP selection, implementation strategy, and operational transformation — with particular expertise in Odoo for growing B2B companies.
International expansion
Europe and Latin America. I understand the market dynamics, the operational gaps, and the sequencing decisions that determine whether expansion succeeds.

Services

How I work
with companies.

I work in four modes depending on what a company needs — from a focused one-day session to ongoing strategic advisory. All engagements are independent: no implementation agenda, no methodology to sell.

01 — Featured
Strategic Roadmap Workshop
A facilitated half-day session where your leadership team maps the current state, defines the future, and leaves with a prioritised action plan. Built collaboratively in Miro — not a consultant's report, but your team's roadmap.
Fixed price 1–2 days In person or remote
Learn more →
02
ERP & Operations Advisory
Strategic guidance on ERP selection, Odoo implementation planning, and operational design for growth-stage companies. Available as structured projects or expert network engagements.
Project-based Expert networks Odoo specialists
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03
Growth & AI Strategy
A medium-term engagement for companies integrating AI into their commercial and operational model. From diagnosis to implementation roadmap — grounded in business outcomes, not technology hype.
4–12 weeks B2B tech AI integration
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04
Board & Strategic Advisory
Ongoing advisory for founders and boards navigating strategic decisions — international expansion, transformation, or growth inflection points. Retainer or equity-based arrangements.
Retainer Board level Long-term
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Process

How every engagement
actually works.

01
Discovery
A direct conversation about where you are, what's not working, and what the right kind of engagement looks like. No commitment, no pitch.
02
Diagnosis
Understanding the actual problem — not just the presenting symptom. I spend time with your team before recommending anything.
03
Engagement
Working sessions, not slide decks. Strategy is built with your team — collaboratively, visually, and in business language.
04
Clarity
Every engagement ends with something your team can act on immediately — a decision, a roadmap, or a clear next step. Not a report to file.

Contact

Let's talk about
what you're building.

Whether you're considering a workshop, exploring an advisory engagement, or just want to think through a strategic challenge — I'm happy to have a direct conversation.

Email gabriel@moraisadvisory.com
LinkedIn linkedin.com/in/gabrielmorais
Based in Barcelona, Spain
Start a conversation
Free 30-minute discovery call — no commitment, no pitch.