Flagship service · Strategic facilitation

Strategic
Roadmap
Workshop

Map where you are. Define where you're going.
Build the plan — together.

Book a discovery call
Gabriel Morais facilitating a strategic workshop with Miro

Who it's for

Built for leadership teams that need direction, not more analysis.

This workshop is designed for founders and executive teams navigating a moment of strategic decision — growth, transformation, or expansion — who need to align quickly and move with clarity.

— The team has a sense of direction but hasn't translated it into a shared, prioritised plan
— Growth is happening but priorities are unclear or contested across departments
— A digital or operational transformation is being considered and the team needs a structured starting point
— Leadership wants an external perspective to challenge assumptions and facilitate honest conversation
— Previous strategy efforts produced documents that were never acted upon

How it works

Four moments.
One clear direction.

The workshop runs across four structured moments, designed to take your leadership team from diagnosis to a concrete action plan in a single focused engagement.

0
Discovery call
30 min · Remote · Free
A direct conversation to understand your context, confirm fit, and agree on the session objectives. No commitment required.
1
Leadership alignment
90 min · In person or remote
Session with the executive team to map the starting point: current situation, key constraints, and strategic ambitions for the next 12–24 months.
2
As Is / To Be workshop
Half day · In person preferred
The core session. Leadership and key area leads work together in Miro to map the current state, define the future state, and identify the initiatives that bridge the gap. Collaborative, visual, and immediately actionable.
3
Roadmap delivery
90 min · Remote or in person
Presentation of the Strategic Roadmap — a structured executive document with diagnosis, prioritised initiatives, and a phased action plan ready to present internally.

What you receive

A roadmap your team
built together.

The output is not a consultant's report. It's a strategic map your leadership team co-created — which means they understand it, believe in it, and can act on it immediately.

As Is / To Be visual map
Miro board capturing current state by area, defined future state, and the gap between them — in business language, no jargon.
Prioritised initiative shortlist
The 3–5 initiatives with the highest impact-to-effort ratio, with descriptions and estimated time to value.
30 / 90 / 180-day action plan
A phased roadmap with milestones, responsible parties, and success criteria — ready to execute.
Executive document
A 10–15 page report designed to be presented internally to your board or leadership team.
Strategic workshop in action

Why Morais Advisory

Operational depth.
No agenda to sell.

12+ years inside real business decisions
Former roles at Deloitte and Odoo mean I understand how companies actually operate — not just how they should on paper.
Certified Miro Meetups Ambassador — Spain
Visual facilitation is a core methodology, not a presentation tool. The workshop is designed to make strategic thinking visible and collaborative.
Fully independent
No implementation to sell, no software to push, no methodology to protect. The roadmap serves your business — nothing else.
Fixed price, clear scope
Priced as a closed project. You know what you're getting before you commit — no open-ended consulting hours.
"

Good strategy isn't about having all the answers. It's about your team asking the right questions together — and leaving with a map, not a report.

Get started

Ready to map
your next move?

Start with a free 30-minute discovery call. No commitment, no pitch — just a direct conversation to see if this is the right fit for your team.

Typically respond within 1–2 business days · gabriel@moraisadvisory.com